First of all, digital marketing is infinitely more affordable than traditional offline marketing methods. An email or social media campaign, for example, can transmit a marketing message to consumers for the merest fraction of the cost of a TV ad or print campaign, and potentially reach a wider audience.
Digital marketing can be defined simply as a marketing technique through any social media platform. People have changed. Our lifestyle entirely changed over the past few decades. Likewise, the conventional method of shopping also changed. Now, an entrepreneur must reach his/her customers at the right time to establish business profitably. Making your presence online will bring humongous customers to your business. Hence, you must know why is it important for a business.
(SEO)The process of optimizing your website to rank higher in search engine results pages, therefore increasing the amount of organic (or free) traffic that your website receives.
The practice of promoting your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business.
Inbound marketing refers to the ‘full-funnel’ approach to attracting, converting, closing, and delighting customers using online content.