First of all, digital marketing is infinitely more affordable than traditional offline marketing methods. An email or social media campaign, for example, can transmit a marketing message to consumers for the merest fraction of the cost of a TV ad or print campaign, and potentially reach a wider audience.

Digital marketing can be defined simply as a marketing technique through any social media platform. People have changed. Our lifestyle entirely changed over the past few decades. Likewise, the conventional method of shopping also changed. Now, an entrepreneur must reach his/her customers at the right time to establish business profitably. Making your presence online will bring humongous customers to your business. Hence, you must know why is it important for a business.