Once your audit is presented, it’s time to move on to the web strategy phase. At this point, you want to focus on taking the insights found through your audit and turning them into legitimate recommendations that integrate various creative and design elements.
Planning is the process of choosing among competing opportunities for communication so that you can set overall goals for a web. You’ll need to define your web’s intended audience, formulate a statement of your web’s purpose, and objective, and gather and maintain domain information to support your web.
The importance of good web design can’t be stressed enough. Good website design includes both usability and aesthetics. An ugly website will drive away visitors, as will a website that’s difficult to navigate.
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